The first I of Internet Marketing stands for INTRIGUE.  It is the responsibility of a successful marketer to pull a passer-by away from the safety of the roadside, and onto the path of the sale.  When visitors arrive at your website they still qualify as a passer-by.  It is not until the first click-through that your passer-by has been enticed by your message and begins to step onto the path of the sale.  Entering the tree line which hems the path - it is your job to coax the visitor along toward a final offer and successful sale.

Learn what it takes to catch your visitors attention.  The key words or phrases which they identify with.  Then prompt a question in their minds which can only be answered by taking one more step forward.  Do not manipulate or coerce your visitor into buying - build anticipation for the reward they will gain at checkout!

The second I of Internet Marketing stands for IMPRESS.  The design team steps up to the plate and gives all they have in this step.  Eye catching graphics and clean layout are contributing factors when grabbing the attention of a passer-by.  Hansel & Gretel would not have gone so close to the gingerbread house if it had looked rotten and aged.  But that sly witch put all she had into bright colored candies, and crisp fresh gingerbread.  Do the same!  

Take the time to find a designer who can present your product or ideas on the website clearly.  Then team up with a copy writer who will not only explain the benefits of your offering - but will knock their socks off.  Your first impression is key!  It's on the first impression that a visitor decides to move on - or flag you in their favorites. 

The third I of Internet Marketing stands for INITIAL.  This is the most important and often overlooked "I" in all of internet marketing.  Just like the mystical third eye which symbolizes a state of enlightenment - having the prospect initial their order will reveal the purpose of the other steps.  Once you reap the reward of building Intrigue, and designing to Impress - you can boast in a job well done.  But you must get this last step - it's critical!

What is the simplest way to get them to Initial?  Always give the prospect an opportunity to purchase. Find a shopping cart software that makes the buying process simple for you.  Load the product, service, or membership items and give them a value.  Then grab the Buy Now links and cover your page in the appropriate places.  Don't miss out on the opportunity to let your prospect buy before the end of a long sales letter.  Buyers are already sold on your product, and don't require the grand tour!  If they are still a Shopper - then continue to layer the benefits and features of your offering.  And with a single click send them into the shopping cart to sign the deal and bring success to your efforts.

The three I's of Internet Marketing are easy to see once they have been explained.  They may take a lifetime to master... If you require some help in getting up and running immediately - call Poor Irishman Internet Marketing to put the Three I's to work for you.

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