| Three Click Theory |
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How Many Clicks Does It Take? The Owl in the Tootsie Pop commercials was indeed very wise. He used to ask "How many licks does it take to get to the center of a Tootsie Roll lollipop?" And he usually only got as far as three, or sometimes four licks - before chomping down! This should be the same model you use when capturing sales, or sign-ups on your website.
While visiting a website specializing in Flash Animation and Gaming I found an interesting toy. The game is called Virus - and it's very addictive. The player attempts to turn the whole playing field into one color in as few clicks as possible. This got me thinking about the length of time it takes to make a purchase, find information I want, or sign up for newsletters on so many websites. The purpose of your website is to reach your internet marketing goals. If your goal is to acquire 10,000 Newsletter Subscribers - How Many Clicks Does It Take? If your goal is to sell $5,000 in products or services - How Many Clicks Does It Take? If your goal is to provide dated information - How Many Clicks Does It Take? By combining the widom of the Tootsie Roll Owl with the fun of playing Virus - I came up with a strong theory for improving website conversion rates in pursuit of your goals. Simply put - don't make your visitor click any more than three times before bringing them to the action step desired. If they visit the site from a search engine - you are already down by one click. Once on the site - ensure your website copy, layout, graphics and design all practice the Three Click Theory. Quickly present visitors with the links they need to act, and be transparent about the goal you are trying to reach. Your site visitors will appreciate that you respect their time and adhere to the fast pace of the web. And - with fewer clicks required to reach the reward you offer - fewer visitors will abandon your site for someone practicing the Three Click Theory. Best of all - both the visitor and the site owner win! You begin to quickly reach your goals, and visitors are quickly rewarded for taking the steps you request of them - while getting the information they are seeking. Put the Three Click Theory into practive - Play Virus! Have your sire evaluated based on the Three Click Theory.
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