Does anyone really believe that they can make money in thier sleep?  Robert G. Allen does - and he explains his step by step method for drifting off to la-la-land and waking up to find cold hard cash in his bank account.  This really is the dream of all entrepreneurs and small business owners… "How can I automate my business?"  "Where do I find the best leads, and most eager customers?"  "When will the marketing pay off in big dividends?"

I started re-reading Robert G. Allen's book - Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online.  I have got to tell you - this book is fantastic!  Overall - the basic outline consists of a few personal stories from Mr. Allen, follwed by the key principals he was trying to illustrated.  Toward the end of the volume, he invites guest writes to give their views on several methods of online marketing which brought them success.  The flow of the book is amazingly smooth and fast - especially for anyone who typically dozes off from a marketing or e-commerce book.

From time to time I plan to dig a little deeper into the thoughts and wisdom of Robert G. Allen - and even put several of his principals to the test.  Continue to check the Poor Irishman Internet Marketing blog for posts related to Books For Reading, or E-Commerce & Online Stores, and even Website Design for Marketing.  I am not sure where else the posts may land - but you can always use the Search Feature!

Allen states that he was able to make almost $100,000 USD in just 24 hours!  And he claims that he only used ONE of the powerful methods outlined in the book.  Wow!  He had my attention on the back cover - now I can't wait to keep reading.  But at the root of all the hype - Robert Allen is really a man practicing time tested marketing methods laid down over the past 100 years or more.  Other's have tried and failed - and from their experience you will learn what mistakes to avoid.  That's what I've done with Poor Irishman Internet Marketing!

A few keys to keep in mind - and these are time tested, iron clad principles of marketing.  You can't get around these three unless you are trying to sink the entire ship … 1) You have to continually increase the number of customers you serve - 2) It's important to increase the dollar amount of the average order - and 3) You've got to increase the frequency of orders from your customer base.

Seems like an aweful lot to tackle in one night of sleep … well … the journey has just begun.  Like I said - keep checking back for daily updates on how I put these principles to the test - and increase the wealth myself and my clients.

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