Podcast marketing takes advantage of syndication feeds to distribute audio and video clips to customers. Your message is sent to subscribers for playback on mobile devices and personal computers. The term was first used in 2004 to describe the mixture of iPod use and personal broadcasting.

As the host of a podcast you will be recognized as a leader among internet promoters. Usually a podcast features a branded show, with new episodes released at planned intervals(daily or weekly).

Subscribe to the Poorcast from Poor Irishman Internet Marketing for a great example!

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