Friday, 31 August 2007
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Poor Irishman Internet Marketing Information Flyer
RSS Feed Marketing PDF Print E-mail
Internet Marketing
Written by Poor Irishman Internet Marketing   

Really Simple Syndication(RSS) marketing leverages syndicated web feeds to place your message in the hands of subscribed readers.

Broaden the reach of your website's fresh content. New articles, updated services and product information is downloaded instantly by subscribers interested in you.

Compared to websites, RSS Feeds have a few advantages enhancing the user experience:
- Users are notified of new content without having to actively check for it!
- The information presented spares visitors the effort of navigating an entire website.
- Media files can be automatically distributed without visitor intervention.

RSS Feeds are operated by many news web sites, active companies, weblogs, schools, non-profit groups, and podcasters.

Get a Quote Today!

 
Beth Herr's Journey Testimonial PDF Print E-mail
Testimonials
Written by Poor Irishman Internet Marketing   

... work ethic & attention to detail sets him head and shoulders above the competition. - Herr Journey, Tanzania Mission

Submit your tesimonial...

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Wesley UMC of Seaford Testimonial PDF Print E-mail
Testimonials
Written by Poor Irishman Internet Marketing   

... a very enjoyable experience. I would recommend his service to everyone. - Wesley UMC of Seaford

Submit your tesimonial...

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Podcast Marketing PDF Print E-mail
Internet Marketing
Written by Poor Irishman Internet Marketing   

Podcast marketing takes advantage of syndication feeds to distribute audio and video clips to customers. Your message is sent to subscribers for playback on mobile devices and personal computers. The term was first used in 2004 to describe the mixture of iPod use and personal broadcasting.

As the host of a podcast you will be recognized as a leader among internet promoters. Usually a podcast features a branded show, with new episodes released at planned intervals(daily or weekly).

Subscribe to the Poorcast from Poor Irishman Internet Marketing for a great example!

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E-Commerce PDF Print E-mail
Web Design
Written by Poor Irishman Internet Marketing   

Poor Irishman Internet Marketing assists clients with E-Commerce solutions including online stores, shopping carts, payment processing, and more.

The trend for 21st century businesses is to offer their products and services electronically. Major companies and retailers offer their products online, and so can your small business or organization! Customers expect quick, easy, and efficient service from your company. Poor Irishman Internet Marketing provides the solutions to meet their expectations.

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Viral Marketing PDF Print E-mail
Internet Marketing
Written by Poor Irishman Internet Marketing   

Viral Marketing refers to a technique that leverages existing social networks to produce exponential increases in brand awareness. It can often be word-of-mouth delivered and enhanced online. Viral Marketing harnesses the network effect of the Internet and is very useful in reaching large numbers of people rapidly.

Viral Marketing allows customers and visitors to pass on and share interesting and entertaining content. The content is sponsored by your company and carries your brand. When companies are looking to build awareness of a product or service, viral marketing is essential. Viral marketing commercials often take the form of funny video clips, or interactive Flash games, images, and even text.

Viral marketing is very popular because of the simplicity of executing a campaign, relative low-cost, good targeting, and high response rate. The main strength of viral marketing is its ability to obtain a large number of interested people at a very low cost.

Viral marketing avoids the annoyance of spam mail; and encourages satisfied customers to tell a friend. Similar to a positive word-of-mouth recommendation, Viral Marketing is one of the most successful methods found to reach a targeted customer base.

Get a Quote Today!

 
Eva C Maddox, Author Testimonial PDF Print E-mail
Testimonials
Written by Poor Irishman Internet Marketing   

... the site looks great - thanks so much. - Eva C Maddox, Author - God Is In My Kitchen

Submit your tesimonial...

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Three Click Theory PDF Print E-mail
Marketing Moment
Written by Poor Irishman Internet Marketing   
How Many Clicks Does It Take? The Owl in the Tootsie Pop commercials was indeed very wise. He used to ask "How many licks does it take to get to the center of a Tootsie Roll lollipop?" And he usually only got as far as three, or sometimes four licks - before chomping down! This should be the same model you use when capturing sales, or sign-ups on your website.
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Virus 3 PDF Print E-mail
Other
Written by Poor Irishman Internet Marketing   
Practice the Three Click Theory - Play Virus 3!
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Website Hosting PDF Print E-mail
Web Hosting
Written by Poor Irishman Internet Marketing   

Poor Irishman Internet Marketing provides secure hosting services to small businesses, non-profits, organizations, and individuals. Website Hosting describes the size of your precense on the internet. A footprint of your online representation. Poor Irishman Internet Marketing handles the technical aspects of carving out your section of the world wide web.

Choose from several options:

24 Month Hosting - A strong, Long Term website hosting solution that becomes a Vital Part of your success strategy! For everyone who has made the decision to get online - and stay online. This option includes FREE Website Install & Setup, and FREE Domain Registration!

12 Month Hosting - A simple, Moderate Term website hosting solution. Useful for testing your target markets, and establishing an online presence. If everything goes as planned - step up your committment with the 24 Month Hosting plan.

6 Month Hosting - A nice, Short Term website hosting package. For Educational, Political, and Organizational events. Not everyone has to be online year round - this package fits you perfectly!

3 Month Hosting - A Very Short Term website hosting plan. Mostly used for hosting special events, and community information. This plan is helpful as a marketing platform for smaller promotions.

Get a Quote Today!

 
Great Idea - Pod That PDF Print E-mail
Marketing Moment
Written by Poor Irishman Internet Marketing   

Capturing our ideas at the speed of thought is difficult.  From the first cuneiform tablet - chiseled out at the dawn of time.  Next we used notes and scribbled on parchment and paper scraps.  Eventually we gained small portable audio recorders... I think the really old one's used mini-tapes!  I recommend picking up the more recent digital versions.  While convenient and effective for capturing our thoughts - - What is the point if no one hears those ideas?  (* I am reminded of a Tree, falling in the forest - and not a soul around to hear it...)

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The Zen of CSS Design PDF Print E-mail
Book Reviews
Written by Poor Irishman Internet Marketing   

A great selection of well formed CSS websites taken from a greater collection which are all posted online.  The authors review the CSS examples, and then analyze the principals of design the site demonstrates.  Each example is reverse engineered and readers can learn the tricks of leading CSS developers - with good taste!

The Zen of CSS Design: Visual Enlightenment for the Web (Voices That Matter)

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Design & Layout PDF Print E-mail
Web Design
Written by Poor Irishman Internet Marketing   

Poor Irishman Internet Marketing sees your website as a collection of information about your company, products, events, and people. Designing your website is defined as the arrangement and creation of webpages that make up your entire website. Individual webpages display your information in a professional, and attractive manner. The primary goal of every website should be to generate a specific action from the visitor. Most often that action is to purchase your product, or contact your company directly.

A professional and attractive website will enhance the visitor experience, and increase website visibility among search engines. Your content must be organized, informative and easily understood for the visitor to feel welcome. A crisp, clean layout encourages customers and visitors to return again and again.

Poor Irishman Internet Marketing understands that a professional or business website should not be cluttered with distracting or disturbing content. A company should plan for customers to navigate the website with ease. An educational website must appear pleasant and organized; setting the environment for learning new ideas.

Poor Irishman Internet Marketing website design and layout maintains these standards and promotes their practice in the web development community. We provide a professional & affordable first-step onto the Internet for small business, non-profits, organizations, & individuals!

Get a Quote Today!

 
Email Marketing PDF Print E-mail
Internet Marketing
Written by Poor Irishman Internet Marketing   

E-mail marketing as direct marketing uses electronic mail to communicate commercial or fundraising messages to an audience. In effect, every e-mail sent to a potential or current customer is considered e-mail marketing. However, Poor Irishman Internet Marketing uses the term when referring to:

E-mail Newsletters developed with the aim of enhancing relationships with current or past customers, and to encourage loyalty and repeat business. E-mail Newsletters act as a strong referral marketing tool with many subscribers often passing the information on to friends and associates.

E-mail Promotions which work to acquire new customers or convince old customers to buy something immediately. Often presented as a Press Release, Product Update, or Event Announcement.

Signature Advertisements placed within company e-mails sent by your staff to your customers. A recommended and affordable method of ensuring your regular e-mails generate click-thrus, referrals, and revenue.

Get a Quote Today!

 
Feedback Forms PDF Print E-mail
Web Design
Written by Poor Irishman Internet Marketing   

Feedback Forms enrich customer relationship management by gathering details about customer satisfaction. Organizations leverage forms to populate member databases with personal details, and put their strongest members to work on tasks they will enjoy! Sales focused companies streamline lead qualification, and improve close rates through online quote forms. Poor Irishman Internet Marketing creates and enhances your feedback forms to overcome your challenges.

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Content Management PDF Print E-mail
Web Content
Written by Poor Irishman Internet Marketing   

Poor Irishman Internet Marketing will relocate your existing content to a newer content management application. Websites with overwhelming amounts of products, service descriptions, or regular updates are prime candidates for content management. When there is not enough time in your day to bother with a website update, call Poor Irishman Internet Marketing to schedule an update!

Get a Quote Today!

 
Welcome To Poor Irishman PDF Print E-mail
General
Written by Poor Irishman Internet Marketing   

Poor Irishman Internet Marketing provides internet marketing, web design, e-commerce, graphic design, website layout, content creation and management, domain name registration, and secure website hosting services. Harness the power of internet marketing for your website. Be more successful - utilize our knowledge and experience for your website today!

Poor Irishman's experience - available for driving your website's success - begins at the birth of the Internet itself. Over the past several years - as the Internet grew into a crucial marketing vehicle - Poor Irishman.com watched and learned. Our company is young, but our knowledge runs deep.

The unique blend of marketing solutions you choose to reach your goals is critcal. Harness the power of internet marketing for your website.

Visitors expect professional website design with ideas presented clearly. Make it easy for your guest to find exactly what they need - make them feel at home. Professional design and layout is vital to your visitors experience.

The Internet provides new channels of communication never before available! All the bells and whistles are fascinating - but they are only useful when the message is received. Make sure your visitors get the message clearly. Guarantee they take action immediately!

Poor Irishman.com handles the technical aspects of carving out your corner of the web. Set up shop in the virtual marketplace - and soon you'll experience real results! Poor Irishman.com is your internet surveyor, digital architect, and street sign installer.

Be more successful - utilize our knowledge and experience for your website today!

Get a Quote Today!

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Search Engine Marketing PDF Print E-mail
Internet Marketing
Written by Poor Irishman Internet Marketing   

Search Engine Marketing (or SEM), is a collection of marketing methods used to increase website visibility in search engine results.

The key methods you should consider are:

Search engine optimization which improves your ranking by using relevant keywords and your website structure. Your content must be easily read and understood by a search engine's software programs to gain higher ranking. Websites following the latest SEM trends are typically listed first on search engine results, and are more visible to the visitor.

Pay-Per-Click advertising allows websites to pay a search engine for guaranteed high ranking! Display ads posted next to natural search results are also available. This tool is very useful to industries with tough competition for visitor attention.

Poor Irishman Internet Marketing is an expert at the weaknesses and strengths of search engine marketing. Our methods help clients find the best way to promote their particular website in search engines.

Get a Quote Today!

 
Community Management PDF Print E-mail
Web Content
Written by Poor Irishman Internet Marketing   

Poor Irishman Internet Marketing builds basic community solutions into every website we design. Some clients require a more extensive community management application, and we are pleased to provide this service. Connect website visitors with one another, and connect clients with company representatives. An active and growing community is the best way to build awareness of your purpose, product, or service.

Get a Quote Today!

 
Website Install & Setup PDF Print E-mail
Web Hosting
Written by Poor Irishman Internet Marketing   

Poor Irishman Internet Marketing installs complete website solutions for small businesses, non-profits, organizations, and individuals. Every web page of your site is part of a living organism driven by a complex database.

Our solutions meet the needs and exceed the challenges of your organization. Poor Irishman Internet Marketing has the experience and knowledge to fulfill your expectations.

Installing a complete website has the feeling of hanging your “Open for Business” sign in a crowded shopping district, or starting a warm fire in your living room fireplace to welcome your visitors and guests. Roll out the red carpet for visitors immediately - get your website up and running today!

Get a Quote Today!

 
Content Creation PDF Print E-mail
Web Content
Written by Poor Irishman Internet Marketing   

The content written by Poor Irishman Internet Marketing for small businesses, non-profits, organizations, and individuals meets and exceeds client expectation. Clear communication is the key to website success. Keep visitors returning to your website by immediately providing the information they seek. Replace bulky commentary with well-written, action-driven content!

Get a Quote Today!

 
A Technique for Producing Ideas PDF Print E-mail
Book Reviews
Written by Poor Irishman Internet Marketing   

"A Technique for Producing Ideas" was written for ad copy writers - but the far reaching effect of this book has sent shock waves through multiple industries!

A Technique for Producing Ideas (Advertising Age Classics Library)

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Multiple Streams of Internet Income PDF Print E-mail
Book Reviews
Written by Poor Irishman Internet Marketing   

Another installment from Robert G. Allen - author of multiple titles and websites on making endless wealth by starting with almost nothing!  Allen is famous for an experiment in which he was dropped into a city with no food, no money, no contacts - and challenged to build a real estate empire in a number of days.  And he succeeds!

Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online, 2nd Edition

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Poor Irishman Updates PDF Print E-mail
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Three I's of Internet Marketing PDF Print E-mail
Marketing Moment
Written by Poor Irishman Internet Marketing   
Spelling out Internet Marketing you will only notice two instances of the letter I.  One, found with the word Internet and another found with the word Marketing.  But - like the mystical third eye which symbolizes a state of enlightenment - there is a third I hidden in internet marketing.
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Blogs Bring Bucks PDF Print E-mail
Marketing Moment
Written by Poor Irishman Internet Marketing   
The internet marketing game is about turning as many visitors into satisfied customers in as few moves as possible.  One of the fastest and most effective ways seems to have presented itself recently.
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Domain Registration & Transfer PDF Print E-mail
Web Hosting
Written by Poor Irishman Internet Marketing   

Poor Irishman Internet Marketing provides domain name registration and domain transfers to small businesses, non-profits, organizations, and individuals. Your domain name is a specific representation of your individuality on the world wide web. The domain name is like your home address, the location of your online representation. For visitors to visit you online, you must have a proper address! Poor Irishman Internet Marketing helps you get an address, and stake your claim on the digital frontier. Set up shop in the virtual marketplace - and soon you'll experience real results!

Choose from several options:

Domain Name Registration - Your domain name is like the address of your home. Without a domain name, people will never locate you on the internet. Choose a name that's right for you! Do you require a .com, .org, .biz, .net, .edu, or another website address?

Domain Transfer - Moving doesn't have to be difficult. We will help you move your domain to a new registrar quickly and easily. There are several reasons to move your domain to a better host. Let Poor Irishman Internet Marketing help you relocate without hassles.

Domain Name Renewal - Keep your domain name as long as you want! Before you loose the perfect website name, make sure you know when the registration expires, how to renew, and how to save money in the process. Poor Irishman Internet Marketing will help you renew your website address with ease.

Get a Quote Today!

 
Google Domain Service Added PDF Print E-mail
News To Use
Written by Poor Irishman Internet Marketing   
Google has taken steps to ensure advertisers, and businesses can now register private domain names through the Google Applications service.
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Todd Cochrane's Podcasting PDF Print E-mail
Book Reviews
Written by Poor Irishman Internet Marketing   

Podcasting - a trend introduced by Apple's i-Life through the iPod, iTunes and now many other devices - has changed the landscape of on-demand content.  Listeners and viewers (search "video blog" in Google!), can grab their favorite news, talk, or entertainment shows on the go.  Listening and watching when it is convienient.  This means your customers can take you with them - and share your message with friends more easily - infecting many new customers!

Podcasting: Do It Yourself Guide

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Upgrade to Web 2.0 PDF Print E-mail
Marketing Moment
Written by Poor Irishman Internet Marketing   
The world wide web (as the consumer knows it today) was born in about the 1990's.  There is a world of history to dig into if you like - but what is more intriguing is the Web's future.  Enter Web 2.0!
Read more...
 
Online Spending Above $15 Billion PDF Print E-mail
News To Use
Written by Poor Irishman Internet Marketing   
It's beginning to look a lot like Christmas - and everywhere you go Online Retailers are rolling in cold hard cash!  So far this season, Online Shopping has netted over $15 Billion in sales - and the shopping is not done yet.
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Woodbridge High School Career Day PDF Print E-mail
Other
Written by Poor Irishman Internet Marketing   
Woodbridge High School held Career Day November 8. Poor Irishman was invited to speak with tomorrows leader's about careers in Business. Students were encouraged to examine their hobbies, talents, and abilities in order to discover...
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Snow Crash PDF Print E-mail
Book Reviews
Written by Poor Irishman Internet Marketing   

Snow Crash is a science fiction novel written by Neal Stephenson and published in 1992. It is his third novel. It follows in the footsteps of cyberpunk novels by authors like William Gibson and Rudy Rucker, but breaks away from this tradition by having a heavy dose of satire and black humor.

Snow Crash (Bantam Spectra Book)

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The Web Is A Mistress PDF Print E-mail
Marketing Moment
Written by Poor Irishman Internet Marketing   
Internet Marketing is always in a state of flux.  Influences from consumers around the world effect the way your local customers find, shop, and interact with your online precense.  For this very reason - the Web is a Mistress.
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See Your Google Site Status PDF Print E-mail
Helpful Hints
Written by Poor Irishman Internet Marketing   
Google is the best known internet search engine of the current internet landscape.  In the future, with advances in search algorithms and technology this may change.  For the moment - shouldn't you know where you rank on Google?
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MAC Makes Waves PDF Print E-mail
News To Use
Written by Poor Irishman Internet Marketing   
MAC has been making waves recently in the home computing market.  After intense battles with Microsoft for years - could 2007 be the year MAC makes a move into dominant position?
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Multi-Channel Marketing PDF Print E-mail
Marketing Moment
Written by Poor Irishman Internet Marketing   
Your advertising is delivered to potential customers in many forms.  Traditional television, radio, direct mail, printed publications, and telemarketing still hold their ground.  The consumer shift is toward email, internet, and consumer-defined-content marketing - like TiVo and RSS Feeds.  How do large companies, seasoned in traditional marketing, take advantage of internet based multi-channel marketing...
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Rich Media on Mobile Devices PDF Print E-mail
Marketing Moment
Written by Poor Irishman Internet Marketing   
As the technology gets better, people get more clever.  Did you ever see Get Smart?  This old sitcome was loosely based on a James Bond-like spy character.  Maxwell Smart had a pair of shoes - with a phone in the base!  Can't you see it now... You might see it soon.  Take a look at where mobile is headed.  Take a look at how some of these industry leaders are using high-speed wireless and mobile devices.  Then consider what content you need customers to see, and how best to deliver that content!
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SEO Keyword Warnings PDF Print E-mail
Helpful Hints
Written by Poor Irishman Internet Marketing   
Search Engine Optimization, Pay-Per-Click Advertising, Search Engine Marketing - all these roads lead to the same goal.  That goal - to increase traffic on your website by being the perfect match for someone searching your service.   How expesive it will be to travel one road versus the other is a question on every internet marketing strategists mind.  A recommended strategy is marketing locally with keywords reaching very specific niches of your customer base.  The broad search term - a catch all your certain to fall into - is not recommended and can be quite costly.
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Holiday Shopping Shift PDF Print E-mail
News To Use
Written by Poor Irishman Internet Marketing   
The Internet plays a larger role every year in holiday shopping.  Shoppers are expected to spend $791.10 individually this year on holiday merchandise.  And the Internet is expected to capture one-fourth (29%) of that revenue.
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DHL Ready for Holiday Shipping PDF Print E-mail
News To Use
Written by Poor Irishman Internet Marketing   
DHL, the express shipping company, is finalizing preparations across the country to prepare for this year's peak holiday shipping season.  Starting Thanksgiving week - DHL says it expects holiday shipment volumes to climb steadily until Wednesday, December 20.  That day - hand in hand with Cyber Monday - is DHL's peak shipping day. On that day, DHL plans to deliver more than two million individual pieces throughout the United States.
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Poor Irishman Updates Thank You PDF Print E-mail
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Holiday E-Mail Marketing PDF Print E-mail
Helpful Hints
Written by Poor Irishman Internet Marketing   
Happy Thanksgiving! Merry Christmas!  Happy New Year!  The Holidays are here - and festive moods lend to seasonal sales.  Hook your message to a warm fuzzy holiday feeling, and your email response will increase.
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P-Quiet & Company PDF Print E-mail
Client Spotlight
Written by Poor Irishman Internet Marketing   
P-Quiet & Company specialize in sound deadening materials for PVC pipes.  Meeting with the owner to discuss his need for internet advertising and an online shop - I was quickly aware of the impact his company could have on homes across the country.
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Complete Website Package Information PDF Print E-mail
Product Details
Written by Poor Irishman Internet Marketing   
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I Love You, You're Perfect, Now Change! PDF Print E-mail
Other
Written by Poor Irishman Internet Marketing   
The title of a popular play I recently attended - I Love You, You're Perfect, Now Change - celebrates the modern-day mating game. The single element needing most of the work in relationships - Communication!

So this month let's get some real Feedback! Open communication between customer & company. Drop me a line, give me a call, or fill out this Customer Survey.
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Maximize E-mail Response PDF Print E-mail
Helpful Hints
Written by Poor Irishman Internet Marketing   
E-mail marketers typically make the mistake of thinking they can follow the same rules as postal direct mail makerters.  In the direct mail arena there are levels of expertise in the design of postal marketing. Consultants boast about their success at developing “lasting controls” – a mail piece with a strong track record of exceptional response.

However, e-mail marketing is still maturing. Let's have a look at some of the differences, and some best practices for your email marketing campaigns.
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Join the Podcast Revolution PDF Print E-mail
Helpful Hints
Written by Poor Irishman Internet Marketing   
Podcasting is developing a strong following throughout different generations, genres, and gadgets.  But what is podcasting, and how can it help you obtain or retain paying customers?  In 2005 "podcasting" was coined Word of the Year by New Oxford American Dictionary.  Are you still unsure of this new concept?  Let's analyze the tool together, and put it to work for your organization.
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Microsoft-Sprint Mobile Ad Partnership PDF Print E-mail
News To Use
Written by Poor Irishman Internet Marketing   
Microsoft and Sprint have partnered to offer advertisers a special mobile search with targeted advertisements.  The deal is the first between a major search company (Microsoft's MSN Search) and major wireless carrier (Sprint). 
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Local Search Tips PDF Print E-mail
Helpful Hints
Written by Poor Irishman Internet Marketing   
Local retailers and servie providers don't need to target customers in cities three states away.  Their target audience is right at home.  So why do so many search engine placement companies, pay-per0click campaigns, and search result reports try to rank your local serach results against national trends?  The problem is not with ad strategy companies, but uninformed clients.  When local retailers learn how local search works, and it yields results - they will wuickly reposition themsleves as local industry leaders!
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Eva C Maddox - Author PDF Print E-mail
Client Spotlight
Written by Poor Irishman Internet Marketing   
Eva C Maddox is a local author and Christian. Her insights into daily life coupled with Bible study produced a fine devotional for women. As a member of the Delmarva Christian Writers Fellowship, Eva was already well on her way to promoting the book. Heading into the holiday season - Eva contacted Poor Irishman.com for help with online sales...
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Nanticoke Ear, Nose, & Throat PDF Print E-mail
Clients
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Rendezvous Mountain Rentals PDF Print E-mail
Clients
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Quilts of Valor PDF Print E-mail
Clients
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Poor Irishman Internet Marketing PDF Print E-mail
Clients
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The Ward Family News PDF Print E-mail
Clients
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Home Energy Alliance PDF Print E-mail
Clients
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Poor Irishman Purchase Thank You PDF Print E-mail
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Cyber Monday Marked December 18 PDF Print E-mail
Marketing Moment
Written by Poor Irishman Internet Marketing   
Black Friday - the busiest retail shopping day of the year - falls immediately after Thanksgiving Thursday.  A growing trend among holiday shoppers is the option to shop online, almost exclusively.  This trend brought about a new mega-shopping day - Cyber Monday!
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P-Quiet PDF Print E-mail
Clients
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Forget Black Friday PDF Print E-mail
News To Use
Written by Poor Irishman Internet Marketing   
Black Friday's grip on Holiday shopping loosens. Consumers are shopping whenever they want. A recent Holiday Shopping report reveals what is driving the change, and how retails should prepare. Atlas predicts...
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36 Builders PDF Print E-mail
Clients
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The Mind's Eye PDF Print E-mail
Marketing Moment
Written by Poor Irishman Internet Marketing   
Nine words taught me the lesson of performing for the Mind's Eye. The human brain is an alien world, the mind a scary storm raging across the surface of that landscape. Sending your message into unknown territory can result is your missions failure. Know the route to safety and achieve success in marketing. The first time I experienced...
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Wesley United Methodist Church of Seaford PDF Print E-mail
Client Spotlight
Written by Poor Irishman Internet Marketing   
Wesley United Methodist Church of Seaford is moving forward! The little church by the road has big plans for the future congregation. The Seaford community is growing steadily. Wesley evangelism has a fresh attitude using Internet popularity among Senior Citizens and tech-savvy Youth to leverage growth. Wesley turned to Poor Irishman.com for...
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Who Moved My Subscribers? PDF Print E-mail
Marketing Moment
Written by Poor Irishman Internet Marketing   
There's a great book out called Who Moved My Cheese? This month I am giving the book away to everyone who wants a copy! You will meet Sniff, Scurry, Hem, and Haw. Your journey will lead you along the path behind other readers like: Dr. Norman Vincent Peale (The Power of Positive Thinking), Dan Rather (formerly CBS News). 
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Where the #@&% am I? PDF Print E-mail
Helpful Hints
Written by Poor Irishman Internet Marketing   
Navigation is one problem websites avoid fixing. Your navigation must be clear and understandable to everyone who visits. These tips will help with great website navigation. Poor Irishman.com would be happy to discuss which one is right for you. Every web site has a different layout – but no visitor should ever walk away from your site confused or frustrated...
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"I" Was Thinking About "You" PDF Print E-mail
Marketing Moment
Written by Poor Irishman Internet Marketing   
Two major themes run through marketing - "We" & "Me." Which theme drives your website? Customers ask “What’s in it for me?” But self-focus is killing many marketing campaigns! Customers want the great experience your product delivers. Include the customer in the content – the customer will include your...
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YouTube - AdTube? PDF Print E-mail
News To Use
Written by Poor Irishman Internet Marketing   
Will YouTube be a marketing tool in several months? New methods need to mature, but YouTube is growing up in a hurry! Forbes digs deep and reveals 83% of owners purchased DVRs to avoid commercials! So why does YouTube hold the attention of TV-trashers? The Poor Irishman expects video marketing to...
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3D Digital Billboards PDF Print E-mail
News To Use
Written by Poor Irishman Internet Marketing   
Microsoft takes another step forward in digital advertising and marketing - in order to compete with Google. Google Earth brought us some incredible scenes of Katrina Aftermath, and National Geographic Photo Safaris. Now, Microsoft moves it's Virtual Earth a step ahead. Microsoft hopes to sell ad space to a limited number of major players...
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PPC? Yeah You Know Me! PDF Print E-mail
Helpful Hints
Written by Poor Irishman Internet Marketing   
Pay Per Click advertising carries many internet marketing campaigns. This tool can be as simple or as complex as you would like to make it. But the simple truth exists that companies with websites competing in the open market cannot survive long without a strong PPC campaign...
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Eva C Maddox PDF Print E-mail
Clients
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Complete Website Packages PDF Print E-mail
Product Details
Written by Poor Irishman Internet Marketing   
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Otherland PDF Print E-mail
Book Reviews
Written by Poor Irishman Internet Marketing   

When Renie Sulaweyo's younger brother, Stephen, returns from the Net after visiting Mister J's, a virtual reality equivalent of the Hellfire Club, she's worried about him. When his next Net trip leaves him in a coma, Renie is terrified and angry. Soon she discovers evidence that other children have lapsed into comas under similar circumstances.

Otherland: City Of Golden Shadow

River of Blue Fire (Otherland, Volume 2)

Mountain of Black Glass (Otherland, Volume 3)

Sea of Silver Light (Otherland, Volume 4)

 

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Big Idea Guru Testimonial PDF Print E-mail
Testimonials
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My experience with Poor Irishman has been exceptional... - Big Idea Guru, Michael Hudson, Ph.D.

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Still Motion Media Testimonial PDF Print E-mail
Testimonials
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... integrity and knowledge ... I reccomend Poor Irishman to everyone. - Still Motion Media, Rick Toone

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Colonial School District Testimonial PDF Print E-mail
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...he did a fantastic job! The turnaround time was quick and ... exactly what we wanted! - Colonial School District

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Beth Herr's Tanzania PDF Print E-mail
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The Cottage PDF Print E-mail
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Doctelligent PDF Print E-mail
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7 Days To Independence PDF Print E-mail
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Big Idea Guru Podcast PDF Print E-mail
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Big Idea Guru PDF Print E-mail
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Nanticoke Surgical Associates PDF Print E-mail
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Second Life Project PDF Print E-mail
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Big Idea Guru Idea Blog PDF Print E-mail
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Eastern Shore Liquid Health PDF Print E-mail
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Regional Builders Inc PDF Print E-mail
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Nanticoke Ear, Nose, & Throat Testimonial PDF Print E-mail
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...WBOC linked to the outstanding site ... for anyone in the health care industry! - Nanticoke Ear, Nose, & Throat

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Email Marketing PDF Print E-mail
Direct Mail
Written by Poor Irishman Internet Marketing   

E-mail marketing as direct marketing uses electronic mail to communicate commercial or fundraising messages to an audience. In effect, every e-mail sent to a potential or current customer is considered e-mail marketing. However, Poor Irishman Internet Marketing uses the term when referring to:

E-mail Newsletters developed with the aim of enhancing relationships with current or past customers, and to encourage loyalty and repeat business. E-mail Newsletters act as a strong referral marketing tool with many subscribers often passing the information on to friends and associates.

E-mail Promotions which work to acquire new customers or convince old customers to buy something immediately. Often presented as a Press Release, Product Update, or Event Announcement.

Signature Advertisements placed within company e-mails sent by your staff to your customers. A recommended and affordable method of ensuring your regular e-mails generate click-thrus, referrals, and revenue.

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Podcast Marketing PDF Print E-mail
Direct Mail
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Podcast marketing takes advantage of syndication feeds to distribute audio and video clips to customers. Your message is sent to subscribers for playback on mobile devices and personal computers. The term was first used in 2004 to describe the mixture of iPod use and personal broadcasting.

As the host of a podcast you will be recognized as a leader among internet promoters. Usually a podcast features a branded show, with new episodes released at planned intervals(daily or weekly).

Subscribe to the Poorcast from Poor Irishman Internet Marketing for a great example!

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RSS Feed Marketing PDF Print E-mail
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Really Simple Syndication(RSS) marketing leverages syndicated web feeds to place your message in the hands of subscribed readers.

Broaden the reach of your website's fresh content. New articles, updated services and product information is downloaded instantly by subscribers interested in you.

Compared to websites, RSS Feeds have a few advantages enhancing the user experience:
- Users are notified of new content without having to actively check for it!
- The information presented spares visitors the effort of navigating an entire website.
- Media files can be automatically distributed without visitor intervention.

RSS Feeds are operated by many news web sites, active companies, weblogs, schools, non-profit groups, and podcasters.

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Search Engine Marketing PDF Print E-mail
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Search Engine Marketing (or SEM), is a collection of marketing methods used to increase website visibility in search engine results.

The key methods you should consider are:

Search engine optimization which improves your ranking by using relevant keywords and your website structure. Your content must be easily read and understood by a search engine's software programs to gain higher ranking. Websites following the latest SEM trends are typically listed first on search engine results, and are more visible to the visitor.

Pay-Per-Click advertising allows websites to pay a search engine for guaranteed high ranking! Display ads posted next to natural search results are also available. This tool is very useful to industries with tough competition for visitor attention.

Poor Irishman Internet Marketing is an expert at the weaknesses and strengths of search engine marketing. Our methods help clients find the best way to promote their particular website in search engines.

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Viral Marketing PDF Print E-mail
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Viral Marketing refers to a technique that leverages existing social networks to produce exponential increases in brand awareness. It can often be word-of-mouth delivered and enhanced online. Viral Marketing harnesses the network effect of the Internet and is very useful in reaching large numbers of people rapidly.

Viral Marketing allows customers and visitors to pass on and share interesting and entertaining content. The content is sponsored by your company and carries your brand. When companies are looking to build awareness of a product or service, viral marketing is essential. Viral marketing commercials often take the form of funny video clips, or interactive Flash games, images, and even text.

Viral marketing is very popular because of the simplicity of executing a campaign, relative low-cost, good targeting, and high response rate. The main strength of viral marketing is its ability to obtain a large number of interested people at a very low cost.

Viral marketing avoids the annoyance of spam mail; and encourages satisfied customers to tell a friend. Similar to a positive word-of-mouth recommendation, Viral Marketing is one of the most successful methods found to reach a targeted customer base.

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Domain Sales Force PDF Print E-mail
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Domain Landscaping PDF Print E-mail
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