Have you heard of Alan R. Bechtold? He's this crazy guy who has been successfully marketing and publishing online more than 24 years...

I've just finished watching an truly surprising new full-length movie that opened my eyes to a completely new approach to work and wealth. The movie is "The FUNdamental You." It stars Alan R. Bechtold — a legendary figure in the...

When I was in College - I decided to have a HUGE adventure one Summer!  I found a cool job in a far away place - Yellowstone National Park!  For the entire Spring Semester all I could think about was my big trip out west, and the exciting...

The "master strategist of direct marketing" - Edward L. Nash - has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet Age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

Direct Marketing Rules of Thumb is a goldmine of tested direct mail marketing tips and techniques. Direct Marketing Guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising.

Exhaustively indexed to make fast access easy,

Many so-called marketing experts write books on how to market products. But it is rare to find an actual practitioner who not only has achieved marketing success himself (and many times over) but is able to express himself so beautifully in prose.  Joseph Sugarman is one such direct marketing experts!

Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it.

So how do you know if you're doing it well? How do you show your CFO that it's really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off? You...

One of the most influential collections that I have ever read is by Roy H. Williams.  Roy is the Wizard of Ads – and a true master of marketing.  I discovered this series – and the Wizard’s many other publications while I was advertising vacation rental properties in Jackson Hole Wyoming.  This was an exciting time in my life, made en more...

Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

Thousands and thousands of different direct mail packages are mailed every year.  A few are super...

Sending direct mail to the recently deceased adds insult to injury for the remaining members of a household. For others, it can create active hostility toward your company. It is a common complaint and it is impossible to quantify the emotional distress suffered by the surviving members of the family and/or friends.

Not only is this practice bad manners, but it is also bad for business. These useless mailings are not...