The first direct mail campaign I was responsible for had to be created on a marketing budget built on a scant 2% of the entire quarterly profit!  Everything created in the marketing department - printed brochures, yellow page ads, local publications, online advertising, radio spots, tradeshow booths, lots of swag, and travel expenses - was the result of just 2% of the overall quarterly profit! And you better believe all eyes were laser focused on the performance of...

A properly executed direct mail campaign works across every industry and for almost every product or service you can imagine.  At times, you will find direct mail to be one of greatest marketing investments you make.  The return for your investment is unparalleled – in the areas of increased sales, customer relationship, and even data acquisition.  One of the best ways to test your campaign effectiveness...

Recently, I had the priveledge to meet with a very interesting individual.  The world wide web is great because it levels the playing field for anyone with the slightest amount of technical knowledge.  Anyone can become a player on the world...

The success of your direct mail campaign hinges on one critical process.  Every direct mail piece you mail must be sent through the rigorous testing process before you can say with certainty you have created a Control.  Once you’ve established a Control – continue to run that campaign for repeated success; mailing after mailing.

From...

Direct Mail Marketing can be a lifelong, highly rewarding career.  Some people are ideally suited to craft messages encouraging unseen prospects to make decisions, and take action on product & service offers.  Most business owners, marketing executives, and employees, however, get the general idea but make many errors along the way.

The Top Ten Rules of Direct Mail...