The major buzz at the moment is a concept known as "Web 2.0"!  It may be important for your website to embody this look and feel if it appeals to your customers.

A few key elements of the Web 2.0 look and feel which may be incorporated into your website design include: a simple, clean and clutter free design - the use of straight fonts - centrally positioned within the browser - 2-3 columns and usually no more - clear masthead with a global navigation area - highlighted text headings - the use of strong colors, gradients, smart icons and subtle 3D effects!  And this only scratches the surface of this broadly defined website design concept...

But to be truly effective as a Web 2.0 Ready Website - your company must be ready to take a bold leap forward - and utilize cutting edge digital marketing tools that are so fresh - people are still finding new ways to leverage their power everyday!

Viral Marketing

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Viral Marketing refers to a technique that leverages existing social networks to produce exponential increases in brand awareness. It can often be word-of-mouth delivered and enhanced online. Viral Marketing harnesses the network effect of the Internet and is very useful in reaching large numbers of people rapidly.

Viral Marketing allows customers and visitors to pass on and share interesting and entertaining content. The content is sponsored by your company and carries your brand. When companies are looking to build awareness of a product or service, viral marketing is essential. Viral marketing commercials often take the form of funny video clips, or interactive Flash games, images, and even text.

Viral Video Marketing is the wave of the future. And the best thing is... ANYONE can ride it. You don't even need to own a video camera, or be the least bit technical. In fact you'll see that making videos can be EASIER than building a simple web page!  If you can make a phone call and upload still photos, you can build top ranking viral videos.

Viral marketing is very popular because of the simplicity of executing a campaign, relative low-cost, good targeting, and high response rate. The main strength of viral marketing is its ability to obtain a large number of interested people at a very low cost.

Viral marketing avoids the annoyance of spam mail; and encourages satisfied customers to tell a friend. Similar to a positive word-of-mouth recommendation, Viral Marketing is one of the most successful methods found to reach a targeted customer base.

Podcast Marketing

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Podcast marketing takes advantage of syndication feeds to distribute audio and video clips to customers. Your message is sent to subscribers for playback on mobile devices and personal computers. The term was first used in 2004 to describe the mixture of iPod use and personal broadcasting.

As the host of a podcast you will be recognized as a leader among internet promoters. Usually a podcast features a branded show, with new episodes released at planned intervals(daily or weekly).

RSS Feed Marketing

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Really Simple Syndication(RSS) marketing leverages syndicated web feeds to place your message in the hands of subscribed readers.

Broaden the reach of your website's fresh content. New articles, updated services and product information is downloaded instantly by subscribers interested in you.

Compared to websites, RSS Feeds have a few advantages enhancing the user experience:
- Users are notified of new content without having to actively check for it!
- The information presented spares visitors the effort of navigating an entire website.
- Media files can be automatically distributed without visitor intervention.

RSS Feeds are operated by many news web sites, active companies, weblogs, schools, non-profit groups, and podcasters.

And More Web 2.0 Marketing Technologies to come...