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E-mail marketing as direct marketing uses electronic mail to communicate commercial or fundraising messages to an audience. In effect, every e-mail sent to a potential or current customer is considered e-mail marketing. However, Poor Irishman Internet Marketing uses the term when referring to: E-mail Newsletters developed with the aim of enhancing relationships with current or past customers, and to encourage loyalty and repeat business. E-mail Newsletters act as a strong referral marketing tool with many subscribers often passing the information on to friends and associates. E-mail Promotions which work to acquire new customers or convince old customers to buy something immediately. Often presented as a Press Release, Product Update, or Event Announcement. Signature Advertisements placed within company e-mails sent by your staff to your customers. A recommended and affordable method of ensuring your regular e-mails generate click-thrus, referrals, and revenue.
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