Advice and Resources
While we offer a wide array of internet marketing tools and services - from complete small business website packages, professionally written content, website traffic and search engine marketing, and attention grabbing internet marketing tools - we also offer a wide range of learning resources!  These internet marketing resources will help you to improve your knowledge and mastery of the techniqes you choose to promote your business through online marketing.

Take time to explore all the resources we offer in the form of guides, white papers, reports, a monthly e-mail newsletter, a daily blog, a podcast, and a training video library.

Poor Irishman Internet Marketing is Bridging Your Internet Sales Gap!



Bridge the GAP Between Success and Failure

What do Internet Marketing, Direct Mail Marketing, Sales Letters, Sales Presentations, and Commercials have in common?  That's Easy... but I'll tell you in a second.  The tough part is answering the questions I am about to ask you.

And only you can answer these Three Key Factors to successfully increase any (and all!) of your marketing and sales efforts.  Every single sale I have ever closed - on the internet, through the mail, on the phone, or by using video are based on these Three Key Factors...

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Email Marketing Requires Frequent TLC

Effective email marketing messages are critical to the success of your business. In an economy struggling to survive - now more than ever before - e-mail plays a central role in reducing your costs - and increasing your return on investment. Simply put... Email Autoresponders are a series of email messages - sent sequentially - to prospects and customers over a schedule of time.  A good email autoresponder keeps you in touch with your customers now and then...

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How Cyber Monday Killed Black Friday!
The tradition of shopping on Black Friday has finally ended.  Holiday shoppers are instead heading online to buy the most wanted gifts on Cyber Monday.  In 2008, online sales will continue to increase for retailers who expect to reach over $32 billion in revenue.  How will your brick and mortar store survive this digital shift in consumer spending?  Consider adding an online store to your existing retail operation and keep existing customers while increasing your market.  The current holiday shopping season is the perfect time to get started.
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Five Keys to Improve Website Performance
It’s a very proud moment when you take your first step online to promote you products, services, or organization.  But so many business owners and organization leaders step off on the wrong foot – setting themselves up for future failure. 

How can you take a successful first step online when you have little or no experience building websites?  After exploring the services available online, you will find there are endless options for creating your website.  Solutions range from cookie-cutter templates to simple, do-it-yourself single webpage sites.
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Thoughts On Writing the Direct Mail Survival Guide
I Wrote The Direct Mail Survival Guide For Beginners Like You...

If you find yourself in the same position I was in a few years ago – then the Direct Mail Survival Guide will be an invaluable asset in your arsenal of marketing manuals and guides. From the moment the first postcard mailing was mentioned at the marketing department meeting, I was afraid that I was in way over my head. Through some very late nights of research, and a lot of hard work with little guidance I proved that we could at least break even on the experiment.
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