"A Technique for Producing Ideas" was written for ad copy writers - but the far reaching effect of this book has sent shock waves through multiple industries!

A Technique for Producing Ideas (Advertising Age Classics Library)

Written in 1965 by James Webb Young, and first presented to Graduate Students in advertising at the School of Business of the University of Chicago.  This little (stacking up at a mere 48 pages of compact information!) book will change not only your method of developing ideas, but for implementing those ideas.

James Webb Young has helped thousands of advertising copywriters smash through internal barriers to unleash their own creativity.  This is important in web design and marketing as well.  The internet is a space full of new, rich, fully conceived ideas.  If your idea is to rise to the top - it had better be good!

Many of the professionals using Young's method are able to produce exciting ideas on demand, at any time, on any subject!  The unique insights you will walk away with help you to look inside yourself to find and capture that big elusive idea.

You can learn more about this book, and other techniques for producing superior ideas at Big Idea Guru.  A place devoted to the cultivation, enhancement, and implementation of ideas shaping the business world.

A Technique for Producing Ideas (Advertising Age Classics Library)

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